The author explains the importance of blue ocean strategy in developing a strategic plan of the company. The book explains important factors that business executives must consider in crafting the companys strategic plan. The book concludes by emphasizing the importance of properly communicating the strategic vision to internal and external stakeholders. The examples of how blue ocean strategy is effectively implemented in various sectors including academic institutions and the government sectors show the relevance of the strategy in all sectors. Examples in the book illustrate how effective strategic vision can help businesses achieve their strategic and financial goals. This book is designed to help future business leaders to understand the importance of a strategic vision. It is based on analysis of a research conducted in Azerbaijan involving about 100 businesses.